About
Clownette is dopamine dressing in a pastel paradise!
Clownette is a slow fashion brand. We are committed to ethical manufacture using high quality fabrics and original prints.
All prints are original creations, hand drawn by me! @blackmarketboo. This label is a passion project which I manage alongside my industry work as a designer, photographer and textile print artist.
I'm quite a nostalgic designer. I'm inspired by the 80s and 90s, vaporwave, retro anime, childhood holidays in the tropics, and rainbow colours.
xx
Our Sizing
We are working to expand our size offering.
Currently we stock sizes XS-5XL in select styles, plus two One Size gradings:
Easy Fit is designed to flatter sizes AUS 10-14. These styles are designed to be worn with an over-size aesthetic in mind. Dresses are generous and flowing, while shirts can be worn open, fastened or layered.
Free Size is designed to flatter sizes AUS 16-18. Free Size has also been enjoyed in select styles up to size 22, and by sizes under 18 for a more generous and flowing look.
Our Fabrics
Cotton Poplin is made from natural fibres so it is soft and breathable. It is crisp enough to create a tailored look while being comfortable and pliant. Our cotton garments benefit from an iron every now and then.
Flax is a natural fibre which gives us linen. Its distinctive texture creates an elevated, luxury feel. Our flax benefits from an occasional iron.
Rayon Moss is made from a blend of natural and synthetic fibres. It is known for its elegant drape and buttery texture. Our rayon moss benefits from an iron after washing to retain its shape & keep it wrinkle-free. It also responds well to steaming.
Our Ethics
Clownette garments are designed by me and are digitally printed and manufactured by two female-led businesses in Jaipur and Delhi, India.
Our manufacturers are both family owned businesses with whom I have worked closely for over 15 years in the industry. I visit the manufacturing sites at least twice a year to collaborate with the design teams on prints and sampling. Clownette had its start in Jaipur, a city known for its artistic heritage and handblock tradition. Our manufacturer there is a Sedex Members Ethical Trade Audit (SMETA) audited business. The owner is herself an artist and a passionate proponent of Indian traditional crafts, focused on employing highly skilled artisans (karegars) to preserve screen print and other handmade practices. She runs an internship program for design graduates.
Employees receive a living wage and enjoy health benefits, over-time pay and time off for Rajasthan’s rich cultural life of frequent festivals, weddings, and holidays. The site is solar powered and adheres to stringent safety measures.
Our Sustainability
Sustainability and exploring eco-conscious options is part of our business model. Our garments are digitally printed and are manufactured in small quantities. They are re-stocked on a needs basis. Excess stock is never sent to landfill or destroyed. Our clothing is manufactured at a site that uses solar power. In our choice of fabrics, there is a focus on natural fibres and we use up all our fabric by making zero waste scrunchies and totes. No polyester is used. Instead of plastic, shell buttons are used, and at our market appearances we use cloth totes instead of plastic bags.